Q2 2024 Drawing & Coloring Apps Performance on Unified Platforms

In the second quarter of 2024, the drawing and coloring category saw interesting trends in app performance across unified platforms. Here’s a breakdown of how the top five apps fared in terms of downloads, revenue, and weekly active users.

Color by Number: Coloring Games from Wildlife Inc observed a fluctuation in revenue, peaking at $495K and dipping to $397K. Downloads reached a high of 2.2M in late April but saw a drop to 961K in late May. Weekly active users peaked at 9.9K and lowered to 7K in mid-June before rebounding to 9K.

Pixel Art – Color by Number by Easybrain, based in Belarus, experienced a revenue range from $222K to $523K. Downloads maintained strong performance, especially with a high of 14.6M in late June. Weekly active users remained steady, with the highest at 125.6K in the last week of June.

For Coloring Games for Kids 2-6! by IDZ Digital Private Limited, revenue varied from $121K to $556K, and downloads hovered around the mid-hundreds, with a peak at 363K. The weekly active users showed consistency, with numbers staying near the 2.2K mark throughout the quarter.

Baby coloring book for kids 2+, from Bimi Boo Kids Learning Games for Toddlers FZ LLC, saw revenue between $188K and $325K. Downloads were strongest at the start of April at 795K and showed a slight decline towards the end of June. Weekly active users had a high of 1.3K in late April, decreasing slightly to just over 1K by the end of June.

Lastly, Kids drawing: toddler games 2+, also from Bimi Boo Kids Learning Games for Toddlers FZ LLC, garnered revenue between $195K and $357K. Downloads saw a peak at 307K twice in the quarter, with weekly active users climbing to 2.2K by the quarter's end.

For more in-depth insights on app performance, Sensor Tower’s platform offers detailed analysis and data trends.